Successful innovators, consciously or not, use a repeatable thinking process to manage change to their advantage: Systematically searching out new products, new markets, and new customers. Evaluating them for risk and reward, feasibility, and fit with the corporate strategy. And implementing only when analysis shows a high probability of success.
This concept is the basis of DPI’s Process of Strategic Product Innovation℠. This process harnesses your key people’s understanding of changes taking place in your company’s markets and business environment. It directs that knowledge through a creative yet rational pathway to drive out opportunities for new-to-market product concepts – products that do not exist today.